Noratel Announces Rebrand of Plitron Manufacturing Inc.

A united brand strategy using one brand name is the best way to communicate that Noratel is a global and seamless organization with unmatched engineering, manufacturing, and geographic reach within the power magnetics industry.

Noratel, a leading manufacturer of low- and medium voltage transformers, reactors and wound components, announced today that it has completed a major rebranding. By developing a united brand strategy to create added value for its North American customers, Plitron Manufacturing Inc. will be rebranded to Noratel Canada Inc. from April 8, 2021.

Plitron, a Toronto based ISO 9001:2015 certified manufacturer, was established in 1983. Plitron specializes in research, design, development and manufacturing of toroidal transformers, and toroidal based solutions. This rebrand to Noratel Canada Inc. will be reflected in all aspects of the company’s communication and marketing, from the new Noratel logo to the company website (

“Noratel Canada will continue to elevate its performance and position in the marketplace, continuing to build on the legacy created by Plitron Manufacturing Inc. during the last four decades”.

Steve Nolan – Managing Director, Noratel Canada Inc.

“Plitron Manufacturing Inc. brings with it a rich heritage of engineering leadership, and customer excellence. Noratel Canada will continue to elevate its high performance, continuing to develop and manufacture efficient toroidal power products. As we unite group companies in North America under the global Noratel brand umbrella, we will enhance our output, and continue to add value to our customers.”

Gregory Malherbe – CEO, Noratel Group

Explore, learn more about the Noratel brand, and how Noratel Canada can add value to customers across North America.

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Contact details:

Noratel Canada Inc.
8-601 Magnetic Drive
Toronto, Ontario, M3J 3J2

Phone: +1 416 667 9914